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Sales is an honorable calling. Yet most of us fall into the role. Lines separating beginner from pro and pro from master are hard to define and milestones marking the path to mastery are known only to a limited few. Until now. We’re here to help you move the rock. Hosted by James Rores Founder of Floriss Group and Chris McAlister Founder of SightShift.
Episodes
Thursday May 20, 2021
3.2 TOOLSET - The Buying Center - There Are Four Buyer Roles in Every Buying Cycle
Thursday May 20, 2021
Thursday May 20, 2021
There are four buyer roles in every buying cycle. All four roles can be played by a single buyer, if you find yourself leading a simple sales process. And those same four roles can be spread across a 15-person steering committee, for those leading a more complex sales process. In this episode we discuss how the WINS Model can help you understand and guide each buyer and buying center you engage to a successful buying decision.