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Sales is an honorable calling. Yet most of us fall into the role. Lines separating beginner from pro and pro from master are hard to define and milestones marking the path to mastery are known only to a limited few. Until now. We’re here to help you move the rock. Hosted by James Rores Founder of Floriss Group and Chris McAlister Founder of SightShift.
Episodes
Tuesday Jul 06, 2021
4.2 ENGAGE - Triggers & Hooks / The Energy That Fuels Your Buying Cycle
Tuesday Jul 06, 2021
Tuesday Jul 06, 2021
People love to buy as much as they hate being sold. When the energy driving a buying cycle comes from the buyer, they tend to enjoy the experience. When too much of the energy comes from you, the buyer is more likely to resist. Understanding your buyer’s triggers and hooks will allow you and your marketing team to tap into the energy reserves that already exist within your buyers, and vastly improve the success of demand gen, lead gen and prospecting efforts.