Why do great companies miss quarterly revenue targets?

The truth is, as leaders experience success they become less flexible, less curious, and lose their ability to anticipate and respond to change. Instead of seeking data to understand what is happening and how to respond, they prefer to rely upon gut instinct honed over years of practice. Unfortunately, this can cause leaders to look at new events through old eyes. What’s needed is an operating model that allows sales and customer-facing teams to leverage what they know (their experience) and what they don't (new data and insights) to ensure they can sustain the success their leaders, investors, and board members expect.